Building An Employer Brand On Twitter

Remember the days of “post and pray”? For most recruiters that phrase will conjure memories of placing an ad on a job board (or newspaper), and hoping a great candidate will respond. The relationship was transactional, and both employers and candidates understood that. The advent of the internet, social media, and mobile devices has changed …

The Psychology In Managing The Candidate Experience

I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and the …

11 “Must See” Recruiting Stats

In case you missed it, Ongig spent New Year’s Eve 2013 tweeting 11 data points they discovered about online recruiting from their platform in 2013. Nothing here is based on opinion, it’s based on the data pulled directly out of their platform over the previous year. How are these trends holding up so far in 2014? 1. …

Under the Influence of #InfluenceHR in San Francisco

George LaRocque and the Starr Conspiracy hosted #InfluenceHR at Hotel Nikko in San Francisco, CA on June 5th. The event featured top practitioners and solutions providers from various segments of the HR industry. Over 90 industry leaders were in attendance. Over half of those being in Director-level and C-level positions. The stated purpose for #Influence …

Rise Of The Talent CRM

To better understand the future, we should first look at the past. A major trend in 2013 was the fusion between recruiting and marketing. I wrote about this late last year in “Social Recruiting 2013: Think Like Marketing”. As 2013 went on, we heard about the recruiting/marketing theme from leaders at companies big and small. These …

Which Social Network Is Best For Sharing Jobs?

Often times in social recruiting, the three top networks are treated the same. Recruiters promote new jobs, hoping to access the social network around them. They ask people on their team to share jobs on their networks. As well as tools like Bullhorn, Jobvite, and Zao that are created to sign-in employees for automated job …

Top 5 Sites A Candidate Lands On When Searching Your Company

In Employer Branding circles, it’s catchy to hear that “candidates are behaving like consumers”. What does it really mean? From our perspective, it means that candidates are doing their homework on a company prior to applying. It’s like purchasing a big ticket item. You’re typically not going to buy a house or car without doing …

A Picture Is Worth 1,000 Words To Your Employer Brand

Two things popped on my radar this weekend, an article questioning Yahoo!’s Employer Brand and a friend’s Facebook photos about a weekend hackathon at that same search company. The timing of the two was incredibly interesting. First, Lauren Indvik’s story about Yahoo! earned top trending status in my LinkedIn feed this past weekend. Her article titled “Is …